Start with three questions
Understanding your data starts with simple questions: What is this? Where did it come from? Does it actually describe me?
Start with simple questions and familiar details, one piece at a time.
Five short factoidsUnderstanding your data starts with simple questions: What is this? Where did it come from? Does it actually describe me?
You do not need to understand an entire data profile at once. A familiar detail, such as an address, can be a starting point.
In a data profile, an “inference” is a conclusion drawn from clues. A travel interest guessed from browsing is one example.
An address or past job can be an easier starting point than a predicted interest. Familiar details give you something concrete to compare.
An unfamiliar label in a data profile is a reasonable place to start. Understanding what it means comes before deciding whether it fits.
Creates a warm, low-pressure invitation to begin.
The original square eyes soften with rounded corners.