Learn with CluzyHidden profiles
The profile you never wrote
A company’s data profile can include interests guessed from your browsing, even if you never told the company those interests.
Learn with Cluzy · Wide Eyes
Hidden profiles
Understand how companies assemble profiles you may never have seen or written.
Five short factoidsLearn with CluzyHidden profiles
Meet the data broker
A data broker collects information from different sources and may sell or license it to other organizations.
Learn with CluzyHidden profiles
Different clues, one profile
A data profile can combine purchases, addresses and browsing clues collected in different places. You may never have seen them together.
Learn with CluzyHidden profiles
An audience you never joined
Companies can group people for advertising based on guessed interests. Being placed in a group may not involve signing up.
Learn with CluzyHidden profiles
A guess can look official
A predicted interest can appear as a neat entry in a data profile. Tidy presentation does not turn a guess into a fact.
About the Wide Eyes eyecon
Marks a surprising connection or newly visible fact.
Both eyes expand together within the original geometry.