CLUZY WIKI

Data terms without the fog.

Search short, plain-English definitions for the language used by data brokers, privacy services, advertisers, security teams and AI companies.

Cluzy thinking about personal-data terms
Data broker
A company that collects, combines, licenses or sells information about people, often without a direct customer relationship with them.
Data exposure
Personal information that is publicly reachable, commercially available or accessible beyond the audience you intended.
Data inference
A conclusion about you produced from other signals rather than a fact you directly supplied.
Data provenance
Information about where data came from, how it changed and which permissions or conditions apply to its use.
Data wellness
The continuing practice of understanding, correcting, reducing and controlling personal information connected to you.
Deletion
A request or process that removes certain information from a specific company or service.
Permissioned data
Information used for a stated purpose under a permission the person can understand.
Personal-data profile
A constructed record that may combine facts, behavior, public information, purchased information and guesses about a person.
Verification
A process for checking that information is accurate and connected to the right person.
Cluzy’s ruleIf a term hides who collected the data, what it means or what happens next, the explanation is incomplete.